Card advantage can be defined like this: the player whose cards in play have the most impact has a card advantage. Card impact is a tricky thing to judge, since a card's impact on a match can change with every turn. Bala Silentblade may look like a decent enough card on turn three, but combined with Voss Treebender you can use her special power with much more precision. And if you add allies like Elder Moorf into the mix, your ally has the potential of becoming a real killer. Whenever one of your cards enhances another card's impact, you have what's called synergy.
Having different synergies in a deck will greatly improve your chances in a match, especially if you manage to include cards that work well with not just one but several different cards. Galahandra, Keeper of the Silent Grove seems like a nice card, but combined with Lhurg Venomblade or Coup de Grace she's outright deadly. By themselves, these cards may not seem all that powerful, but when combined, they can have devastating impact for a relatively low cost.
The ability of a card to achieve high impact for low cost is called "efficiency"; the ability to work well in different situations is called "versatility." Your cards' synergy, efficiency, and versatility all contribute to your overall card impact. Keep an eye out for these qualities when you are building your deck. When you try to achieve a certain effect, always ask yourself, "Can I achieve the same result for less? What else can I do with these cards? With which other cards can these cards create synergy?"


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